Beauty is seen all around us. From the intricate details of the patterns that form the wings of a colourful butterfly, to the fine articulations on the petals of a delicate rose. All objects big and small are in aesthetic harmony. The combination of qualities such as shape, colour, or form, that pleases the aesthetic senses, mainly the sight, forms the essence of beauty.


We human beings are visual creatures and subconsciously our eyes are drawn to proportional objects. Over the centuries, it has been found that natural beauty appears to be dependent on a particular proportion. Through intricate measurements and evaluations, the great intellectual minds of Leonardo Da Vinci, Fibonacci, Galileo and many others, have shown that this particular proportion is known as the “Golden Ratio”. This ratio is seen in all of nature, architectural designs, the human body and in all aspects of life.


The Golden Ratio is a mathematical ratio of 1.618:1 and the number 1.618 is called Phi (Symbol:  φ). The features of one’s face reflects the Golden Ratio when broken down to its proportions. Phi is applied to the facial features to establish the appropriate proportions needed to restore the aesthetic youth. It defines the beautiful brow, the elegant lip and every feature of the face.


Beautiphi Medical & Cosmetics applies the Phi technique to bring harmony and proportion to establish one’s beauty and youth.